Unrepeatable moments while meeting friends, or to be alone in the company of a good book and a glass of vine. This is the real luxury. Just like the times when we can go home an hour earlier from work, or when we can have cup of coffee in our favourite café, or when we have time to play golf with our friends.
GANT was born for these moments. The home of GANT is the Eastern coast of United States of America, which was always the engine of the American dream and means a great inspiration even to these days. The brand was established by Berl Gantmacher in New Haven in 1949, which changed the European and American clothing style within a couple of years for good.
Everything started with the shirts, which gained big fame thanks to their high quality and ingenious details - like the “button-down” collar or the “locker-loop” hanger strap. The GANT shirts became the synonym of university style, as they were produced within eyesight of the Yale University, which is one of the most renown American universities.
GANT is the synonym of ageless, comfortably casual and perfectly elegant. Besides, it is cosmopolitan, and this way it naturally fits into the streets of every metropolis. It is made for people who work as hard as they can, while have the ability to slow down and enjoy the moment. In a graceful and noble way.
The icon of royal sport
The passion of La Martina is the polo. For Lando Simonetti, the brand's founder and the charismatic Argentine with Italian roots, this royal sport was life itself. Originally, it offered the players complete professional equipment. Beyond polo, the lovers of fashion had been touched by the original team shirts, and this is how the idea of creating the brand La Martina was born.
Argentina quickly became too small for La Martina – it is no surprise that today the whole world is a playground for its highest-quality fashion clothing, footwear and accessories from St.Tropez through Dubai, London, Rome and Milano to Budapest.