“Gant means the feeling of being elegant without efforts.”
GANT is a lifestyle brand based on the tradition of American sports apparel, which offers modern wear of outstanding quality for everyday use with a gentle European touch. GANT equals stylish life and everyday American East Coast fashion.
In the 1980s three Swedish gentlemen acquired the design and distribution rights for the Swedish market. They provided the European touch for the brand as far as fabrics, design and lifestyle are concerned. The fusion of cultures makes the GANT brand so special.